My journey to becoming a branding photographer started many years ago. As a young girl, I remember going to my grandparents house and exploring my grandfather’s darkroom.  My grandfather made a living as portrait photographer. In his basement he had built a professional photography darkroom.  I was fascinated with all the equipment he had in…

I often get asked about the difference between a headshot and a personal branding photoshoot. And yes they serve different purposes – let me explain … HEADSHOT: A headshot is a tight cropped photo of you looking directly at the camera. Every professional should have an updated headshot that represents their current business and current personal…

The month of May has brought some much-needed rays of light to me and to many other business owners who were affected by the mandatory shut-down. I am happy to report that in the last few weeks, I’ve been BUSY with photoshoots!!  A month ago, I was feeling very disheartened because of the small business…

My dear friend and fellow photographer wanted to document her 5-year business anniversary with a series of videos and a branding photoshoot. Ashley’s business was born out of passion for documenting love and from inspirations drawn from her time living in Tanzania. She has created a thriving wedding and portrait photography business which allows her…

As a small business owner, the happenings of this world have deeply impacted my business and my ability to create photos for my tribe of clients. This time has been devastating to many small business owners. I’ve been talking non-stop with others, like me, who have seen their livelihood come to a screeching halt without…

When Lela Panagides contacted me about creating photos for her Carlsbad City Council campaign, I was immediately excited to work with her. She has a unique opportunity to brand herself and I was very inspired to create updated photos for her 2020 campaign.  Lela has a strong background as a business owner and she’s also…

April 22 is the 50th anniversary of Earth Day. And normally, we would celebrate Earth Day with community gatherings, street fairs, and public art installations. Nope, not this year. But, social distancing doesn’t have to mean collective disengagement. The coronavirus demonstrates that we are all in this together, and that collective action is essential to…

Parag Shah, a defense attorney needed branding photos for his website, marketing and social media presence. As a defense attorney, Parag has the tricky task of needing to appear professional, driven, hard working, but also warm and approachable.  I worked with his marketing team before and during the photoshoot, to ensure we were capturing images…

This hair and makeup boss babe came to me to create branding photos to celebrate 15 years in the business!! @amanda.hoegh had her turn in FRONT of the camera. Usually, she is the one behind the scenes making my clients feel glamorous.  Amanda works at Slight Edge Salon in Oceanside – book an appointment with…

Getting to work in tandem with the Serious Take Production team is always such a highlight for me. This team offers high-end video and in addition to creating beautiful visual content, they also help their clients create consistent content to use throughout their marketing.  They rented a house in wine country Temecula, for multi-day video…