Branding photos for San Diego semiconductor company
I was invited to create “day in the life” photos for the San Diego based pSemi, at their corporate headquarters. The photos were created to support their marketing and talent acquisition efforts. The goal was to show future employees what it’s like to work at pSemi, and to give customers a sense for the people behind the production of the semiconductors they produce.
When you see a silicon chip or semiconductor, you might not realize just how much work and man-power goes into creating these small but mighty pieces of technology.
The people who work at pSemi are the true products that this company produces. It was an honor to be an employee for the day, I got to be a part of every department — including the super-exclusive access into their “clean room” which is an area that is kept so pristinely clean, they had to clean my camera and lenses and dress in a head-to-toe clean suit, before I entered this room.
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