“Personal branding is a concept that was abhorrent to me”

Patty Berg wrote this after attending a client appreciation event I hosted, and at which I spoke about personal branding.  Patty said this about her first impression of personal branding: “[personal branding is] a concept that was abhorrent to me. I mean, who would ever want to reduce a personality that contains worlds to a…

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Give your employees a starring role

If you’re still using stock photos on your website and in your marketing, don’t you think it’s time to show the heart of your business by featuring your actual employees?  When employees are selected to be used in custom photography, it makes them feel like the stars of the company AND it let’s people know…

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