corporate portrait San Diego CA

Community over Competition – practicing the abundance mentality

I recently joined a women’s mastermind group called Connect For Success, and Heather Marsh of HMM Creative – a photographer and personal branding expert – is also in this group. When she noticed that I joined the group, she reached out to me with an open heart and a collaborative spirit and said “let’s connect” (ah the theme of the group coming to life!)

I met Heather at her spacious studio in San Marcos, CA and we immediately got along and had a lot in common. I loved her business model of focusing on branding for her clients and making photography a part of the overall personal branding process.

She told me I was welcome to use her studio (being that I don’t have a proper studio, unless you count the small corner of my office that i sometimes use for portraits). And of course I jumped at the chance to shoot in Heather’s studio. Even better, she was a willing and fantastic subject to photograph!

So these photos below are the result of our collaborating together at Heather’s studio.

In addition to the lovely Heather Marsh, I’ve met many other wonderful local photographers who have been incredibly open to collaborating and this has led to all kinds of abundance for each of us. I’ve learned from these local photographers (the best places to shoot, how to edit faster, photography resources), I’ve borrowed equipment from them, and best of all – we often refer business back and forth. And it has reinforced my mind set that community over competition is the way to be in business.

In his book The 7 Habits of Highly Effective People, Stephen Covey refers to The Scarcity Mentality. Essentially a belief that there are not enough resources, clients, money or recognition available for everyone. People with The Scarcity Mentality have a hard time being genuinely happy for the success of other people.

The Abundance Mentality, on the other hand, flows out of a deep inner sense of personal worth or security. It is the paradigm that there is plenty out there and enough to spare for everybody. It results in the sharing of resources, recognition, and profits. The Abundance Mentality opens you up to possibilities, options, alternatives and creativity.

And what I’ve also come to appreciate is the concept of “all boats rise with the tide”, meaning that when one business owner is doing well, they raise the bar (or “the tide”) for the industry. If I apply this concept to my business I think about how I want my pricing and quality of product to be on par with my fellow photographers. The best way to achieve this is to be upfront with one another and to have a genuine attitude of helping and collaborating. 

So, thank you Heather, and all the other photographers who have been open to collaborating. I look forward to much more of this in the future!!

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About Marcy

Hello, I'm Marcy Browe! I specialize in personal branding photos for business owners in Southern California. I'd love to know more about you.. let's connect and create some magic together!


  1. Lucy Kelleher on October 27, 2016 at 9:09 pm

    Great blog post and great pics of Heather! I know you both and love that you have gotten together and started to collaborate. As you know, that’s what I believe in and feel that is so critical to our success as business owners. I choose a “theme” for each year and this year I chose “abundance” not only for myself but for others. Love the reference to Stephen Covey’s book – it’s been awhile since I read it. It might just be time to dust it off and re-read. Thanks for the blog post – great info.

    • on October 31, 2016 at 3:25 pm

      Love that theme for the year Lucy – abundance! May you have much of that 🙂

  2. Mckenzie Santimer on October 28, 2016 at 3:44 am

    Great story and pics Marcey.. I love this collaborations.. GIRL power..yes..
    You keep aligning yourself with great people and great things will come. You are an inspiration.

    • on October 31, 2016 at 3:24 pm

      Rock on Mckenzie!! I agree … girl power 😀

  3. Rick Worthington on November 15, 2016 at 7:12 pm

    I love the Abundance Mentality! Beautiful work Marcy!

    • on November 15, 2016 at 7:18 pm

      Thank you Rick 🙂 I love your comments (and you!)

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