Lifestyle photos for San Diego healthcare clinic

I’ve been working with TrueCare for many years, since they first rebranded from North County Healthcare Services to their current brand “TrueCare” and I love everything about this organization, their patients and the people who work here. 

When they undertook the massive task of rebranding to TrueCare I was hired to come in and photograph every single one of their doctors and providers for their website. Their team wanted fresh, consistent photos of their providers which felt approachable and on-brand. I visit them every quarter to provide updated headshots for all of their new hires. 

For this photoshoot we set up at the Oceanside clinic to take lifestyle photos of their providers and real patients interacting. The team at TrueCare wanted lots of interaction photos and to show the relationship between the patients and the providers. 

I love when I get to meet the patients who are recruited for models because I get to hear their stories. They want to tell me how much their provider means to them. These are true relationships being documented, not hired models and certainly not stock photos.