Posts by Marcy
Behind the scenes of photo retouching
Ok, friends, let’s talk about retouching. Otherwise known as “Photoshopping”, “air brushing”, “social media filters” … whatever you call it, the power of retouching photos (when done well) can take a great photo and make it spectacular. However, if your photo retoucher over-uses Photoshop OR if YOU go a little overboard with the social media…
Read MoreBranding photos for San Diego realtor
Terri Fox is a realtor who specializes in the La Costa community of Carlsbad. She’s a long-time resident of San Diego and once you meet her, you feel like you’ve known her forever. As a Sotheby’s agent, Terri wanted to be true to the high-end brand that Sotheby’s is known for. She is full of…
Read MoreBranding photos for financial planning team
The father-daughter led team at Trailhead Wealth Partners recently re-branded and this was an opportunity to showcase their vision for how they lead their clients. The term Trailhead is a metaphor for their client’s wealth journey. We incorporated the trail and ranch aesthetics into their brand. In addition to doing photos on the trailhead, we…
Read MoreBranding photos for career coach
Linda Kurtz has leveraged her career in HR to create an online course that helps people seeking a career transition. Using an individual’s strengths, Linda offers guidance to help people move forward and get past blocks to truly live in their values. Often this means a career change – which can be intimidating for many…
Read MoreBranding photos for yogi course creator
Sienna Smith has a long, rich history as yoga instructor and coach, so when it came time for her to package her offerings into an online course and to market her podcast, we worked together to create her marketing photos! Sienna is the host of the Breathe Better Podcast, a Certified Yoga Therapist as well…
Read MoreTop 3 ways to save and preserve your photos
Here are my top tips for saving and preserving your photos, but first… I wanted to share a story with you — about how my music pirating habit cost me ALL of my photos. It was back in “the day”. (To clarify, “the day” was sometime in 2002.) For several years, I had been obsessively…
Read MoreBranding photos for Social Marketing Boutique
Jacqueline Farkas and I have worked together a few times to create photos for her marketing. She’s a marketer herself, so she knows the power of on-brand photos! Jacqueline is the owner of Social Marketing Boutique, which creates custom marketing content and strategies, to help small business owners kick start and build their brand image. …
Read MoreWhat to know before investing in professional photos for your business
What to know before investing in professional photos for your business So you’re thinking of hiring a photographer to create photos for you to use in your business? Yes!! That’s exciting. Imagine all the different, custom photos that you will have to fill up your social media feed, and to use throughout your marketing. Before…
Read MoreBranding photos for Superhero Skincare
Dr. DJ Sims is a superhero to her clients. She comes to the rescue for those suffering with acne and hair loss. Not only is Dr. DJ a talented naturopathic doctor, she’s also a comedian and a huge fan of comic books – so naturally we incorporated all of these elements into her branding photoshoot! …
Read MoreBranding photos for San Diego acupuncturist
Taylor is a Doctor of Acupuncture and Chinese Medicine, and she has a powerful health journey that allows her to connect deeply with her clients. It was important to show Taylor both as a practitioner as well as a woman vulnerable to her own health conditions. As a woman living with alopecia she knows full…
Read MoreBehind the scenes of a personal branding photoshoot
When you work with me, I go into full-force producer mode. There’s a lot of behind the scenes work that goes into creating a branding photoshoot. When I’m in producer mode here’s my team and I are doing: pre-photoshoot planning sessions scouting locations hiring hair and makeup professionals wardrobe consultations for clients acquiring & gathering…
Read MoreBranding photos for San Diego aesthetician
Sherlyn is a beach-loving San Diego native. She grew up worshiping the sun and knows full well the damaging effects of the sun on our skin. As an aesthetician, she aims to help her clients reduce the damage and return the skin to its healthy, bright and vibrant state. As the owner of Healthy Skin…
Read MoreBranding photos for San Diego podcaster
Mia is currently a junior in high school, but she’s already creating a movement in the mental health space. She has started a podcast called The “D” Word, a Gen-Z led podcast where she speaks with mental health experts, researchers, educators, and students to discuss topics surrounding teen mental health and well-being. At this critical…
Read MoreYour place or mine?
“Where do you want the action to happen?” This is one of the first questions I ask my branding clients during the planning phase of their photoshoot. I have a photo studio in Oceanside that can be fully customized for your branding photoshoot. This is where I create a personalized scenes for my photo subjects.…
Read More3 best ways to acquire photos for your business
We’ve all done it: searched Google for an image to use for a presentation or a social media background. It’s so easy to find the perfect photo when you use this method! But this is often illegal and you (and your business!!) can get into big trouble if you partake in this activity. If you’re…
Read MoreBranding photos for Oceanside realtor
Heidi Wilson is an Oceanside realtor with years of experience as a mortgage professional. After deciding to shift the focus of her business to the real estate market, we had a powerful conversation about her brand. Here’s the result of that conversation: Heidi has raised her 17-year old son in Oceanside and she’s deeply connected…
Read MoreBranding photos for San Diego biotech
Photographing lifestyle photos and headshots for the entire team at the biotech start-up DTX Pharma, meant that I got to go behind the scenes and follow the employees into the lab and around their beautiful campus, located in San Diego. This company uses their lab to create novel RNA-based therapeutics to treat the genetic drivers…
Read MoreBranding photos for author
Kirsten Pursell is a brave woman: she has published an unfiltered memoir lifted directly from the pages of her teen-age diaries. She leaves nothing out, and this is what makes her book a fascinating read!! She recently released On Becoming Me: Memoir of an 80’s Teenager which is a reflective look back on her turbulent…
Read MoreBranding photos for acupuncturist
Gavin Garcia had a specific vision for his photoshoot when he came to me. He was working with Johanna of Modern Wellness Design, to create his website and he knew the style of photos he wanted to use on his new site. Gavin wanted to show himself working with clients, and he really wanted to…
Read MoreForever with Jacquie Ingle
Jacquie comes from a family of memory keepers. Her love of photos and the stories come from her mom and grandfather. As a small child sitting with her mom or grandmother looking at photo albums, she remembers that one photo would generate a 20-minute story. After retiring, Jacquie’s passion for technology and memories was ignited…
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