I love a good rebranding story, and this is one of the most ambitious branding projects I have ever been a part of.
North County Health Care Services made a bold decision to rebrand themselves to TrueCare, to better emphasize their human approach to health care. They have multiple clinics all over San Diego, and over 120 providers in their network.
Each provider got a brand new headshot, to better align with the new TrueCare brand, and I also did lifestyle photos showing the doctors and clinicians in and around their clinics.
Getting to spend time with all of these amazing doctors really helped me appreciate what heroes they are. We did all of these photos in the middle of the Covid pandemic, and I got to see these front line workers at their clinics, in action.
Check out their new website featuring the updated photos: https://truecare.org/