I got a front row seat and was able to get an inside look at so many cool companies and iconic locations that make up the vibrant scene of North County, San Diego.
Innovate78 is the collaborative outcome of five cities – Carlsbad, Escondido, Oceanside, San Marcos and Vista – coming together with a shared vision to boost economic prosperity along the 78 Corridor. From tech startups to life sciences and communications, North County is the place where innovation and lifestyle collide.
The 78 Corridor is a hub for innovation — my job was to capture this ecosystem, rich with companies and scenic landmarks to tell the Innovate 78 story, and to provide them with a whole library of custom-created stock images for use throughout their marketing.
This was one of the coolest projects I’ve ever worked on!!!! I got to learn about so many cool companies that are headquartered in North County San Diego. And yes, I did sample the beer and wine shown in these photos 🙂