Marguerite Smith, the owner of Aim To Organize, wanted personal branding photos that represented her style and her approach to organizing and productivity.
I photographed Marguerite at my studio and we used props that conveyed her message — a clock to show time management skills and organizational elements to represent home organizing and paperwork management.
She enlisted the help of wardrobe stylist Ashley Lopez of Array of Style to create her signature look of bold colors and casual sophistication. Adding to the glam squad was hair and makeup from Tawnya Proctor of the Noni Salon.
Marguerite wanted photos that appealed to her target market – women who were going through transitions in their lives, either through separation, death or other life changing events. She wanted to appear trustworthy and approachable. A partner that can help you clear through the clutter and organize your life in a way that eliminates overwhelm.
As a former teacher Marguerite is used to working hands-on with her clients, they way she did in the classroom. She’s the kind of person you know will help you get through the chaos, without judgment or drama.