Hands down, one of the most fun projects I got a chance to work on this year was for the city of San Diego’s Economic Development Corporation’s new campaign called San Diego: Life. Changing.
This assignment brought me to EVERY neighborhood of San Diego. From Oceanside all the way to the border of Mexico.
The goal of this campaign is to promote San Diego as a thriving town to live and work in. The copy from their campaign explains it perfectly:
We‘re not Silicon Valley. We’re not Los Angeles. And we’re not Denver, Austin or New York. We’re San Diego…and there’s never been a better time to own our story.
Introducing San Diego: Life. Changing., a campaign about real people who have chosen San Diego and have changed the world and upgraded their lives along the way. This is #SDLifeChanging.
I took thousands of shots, but here are just a few that illustrate how diverse, beautiful, down-to-earth, and fun-loving this city of San Diego is.
Ocean Beach, Pacific Beach & Mission Beach
Hillcrest, Golden Hill