San Diego: Life. Changing. campaign photos

Hands down, one of the most fun projects I got a chance to work on this year was for the city of San Diego’s Economic Development Corporation’s new campaign called San Diego: Life. Changing.

This assignment brought me to EVERY neighborhood of San Diego. From Oceanside all the way to the border of Mexico.

The goal of this campaign is to promote San Diego as a thriving town to live and work in. The copy from their campaign explains it perfectly:

We‘re not Silicon Valley. We’re not Los Angeles. And we’re not Denver, Austin or New York. We’re San Diego…and there’s never been a better time to own our story.
Introducing San Diego: Life. Changing., a campaign about real people who have chosen San Diego and have changed the world and upgraded their lives along the way. This is #SDLifeChanging.

I took thousands of shots, but here are just a few that illustrate how diverse, beautiful, down-to-earth, and fun-loving this city of San Diego is.

Ocean Beach, Pacific Beach & Mission Beach

North Park

Del Mar

Downtown

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Mission Valley

Lakeside, Eastlake

La Jolla

Imperial Beach

Hillcrest, Golden Hill

Escondido

Encinitas

El Cajon

Coronado

Carlsbad

Chula Vista

Clairemont

Bario Logon

Vista

Solana Beach

South Park

Santee

San Marcos

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Rancho Bernardo

Oceanside